Monday, 28 February 2011

D&AD Student Awards: Body Shop

So it's D&AD Student Awards time. I chose the Body Shop packaging brief. Criteria was to create something that responded to target audience (20 ish - 6 0ish women) and to reflected the brand's values which are fair trade, human rights, protect the planet (so had to be sustainable and cost effective) against animal testing.

After choosing this brief I kind of regretted it as I felt I couldn't do much due to the sustainable design factor, and I wanted to do something cool and crazy, but I chose the brief so that's my fault so I just had to man up and get on with it!

I'm fairly pleased with my outcome and I got it all sent off yesterday!

1 comment:

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